What is Social Media?

• Social Media is a form of media primarily made to connect people with other people, ideas, organizations, etc. It is an instant and accessible way to see everything that’s happening and connect with others. It can be used to advertise, to share ideas, and virtually start a movement.

Voice and Tone

• Informative, inspirational, impacting. Keep a friendly and positive attitude. The goal is to build relationships and gain interest in CARP online.

• Fun and light; Make CARP sound cool and appealing.

Spelling, Grammar, and Punctuation

• Follow the style guide

What to Post (Content Guidelines)

1. Chapter Activities

   1. Meetings

   2. Events

      1. Campus Impact

      2. Social

      3. Community Service

2. Announcements

3. Student Stories/Testimonies

Formatting

1. Facebook

   1. Visual - avoid only text posts

   2. 2-5 sentence splurb capturing the spirit and heart of the event/meeting.

   3. Sharing is great to highlight other FB pages (local CARP pages, the National page)

2. Instagram

   1. Photos: have an image with a focus, preferably a person’s face, first, group shots last.

   2. 1-4 sentence splurb capturing the spirit and heart of the event/meeting. Shorter the better.

Emoji Usage

• Emojis at the beginning or end of sentences. Could also be used to highlight words in a message.

Hashtag Usage

• Hashtags are only useful on Instagram, but they can be used to highlight ideas or thoughts on Facebook. Try to limit 2-3 hashtags in the description.

• CARP hashtags: #carplife #liveforthesakeofothers #cultureofheart #poweroftheprinciple #globalcitizen #conversationsthatmatter #student #campus #(school name or abbreviation) #family #truelove

• Also use (as applicable): #discussion #service #college #motivationmonday #testimonytuesday #humpday #tbt #fbf #tribetalks

• Note: You will not be able to post with over 30 hashtags.