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Mission

The mission of communication is to build a culture of living for the sake of others with online accessible content that share CARP’s activities and vision and inspiring others to do the same.

Audience

While online content has the potential to reach anyone, CARP’s primary audience includes the following:

  1. Current students: 18-25 y.o. figuring out physical/spiritual life balance, preparing for future career and family, exploring the world; includes current CARP members/officers/leaders/guests

  2. Former students/Young professionals: 22+ y.o. starting professional life, establishing self in careers and families, striving to continue physical/spiritual life balance

  3. Donors: former students in established jobs/careers, parents of students, college level educators who donate to support the activities of CARP

  4. Supporters: former students in established jobs/careers, parents of students, college level educators excited to hear about CARP’s activities (although may not have direct involvement)

Purpose of Communication

To inspire, engage, and inform. The type of content released via the website or social media should include one or more of these tenets. A key area of non-profit communication is moving people to take action, so “call to action” messaging should be a major part of communications. A call to action includes encouraging donations, facilitating discussion or asking questions, taking valuable action in a community, and/or practicing and engaging in CARP’s values.

It’s important to speak TO the audience, not AT them. This means connecting on a conversational level that speaks their language, while communicating the core behind CARP.

Let’s Get Started!

Click below for specifics in grammar & terminology and writing!